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Orlando Business Lawyer / Blog / Trademark And Copyright / Bass Pro Shops Accused of Copyright Infringement

Bass Pro Shops Accused of Copyright Infringement


You may think you have a brilliant idea, only to find out that someone else has already thought of it. Sometimes companies purposely produce similar products and this can lead to copyright infringement.

This has negative consequences for all involved. The company with the original idea can lose out on revenue from product sales from the competing company. The company that produces the knockoff products can face legal consequences.

A Las Vegas company is battling a well-known retailer over a lure design. Huddleston Deluxe has filed a copyright infringement lawsuit against Bass Pro Shops, which has stores all over the United States, including Florida. The suit was filed in California on April 10.

Huddleston Deluxe considers itself a pioneer designer of realistic swimbait lures. These lures mirror the natural movement of bait fish. This makes them alluring to larger fish. These lures are often used competitively in tournament and trophy fishing.

Huddleston Deluxe claims that its swimbait lures are nearly identical to ones produced under the XPS brand by Bass Pro Shops. Under the lawsuit, Huddleston Deluxe is alleging that larger retailers are copying the designs created by smaller companies and mass-producing them in China and other low-cost regions. The companies sell these knockoffs for much lower prices but make a significant profit.

Huddleston Deluxe sells its lures starting at $25.73, but larger sizes retail for as much as $81.90. Bass Pro Shops, on the other hand, sells the similar designs for $5.29 or $6.49. They also come in three designs: hitch, light trout and shad. Complicating things further is that Bass Pro Shops once sold Huddleston Deluxe lures. It’s therefore very possible that the company knocked off the smaller company’s products to bring in more revenue.

The lawsuit is claiming that Bass Pro Shop’s actions have damaged Huddleston Deluxe’s reputation, leading to a loss of profits. The company is asking Bass Pro Shops to stop selling these XPS brand lures as well as pay for damages such as attorney’s fees. Huddleston Deluxe is disappointed in the lack of respect that Bass Pro Shops has shown them and the company plans to vigorously fight for its rights in court.

This lawsuit would not be the first such legal battle that Bass Pro Shops has faced regarding copyright infringement. In January 2014, Bass Pro Shops was sued by a Japanese company called Duel Co. over copyright issues regarding similarities in lures. However, Duel Co. dropped the lawsuit later that year.

Learn More About Copyright Infringement 

Whether you are worried about copyright infringement of your own products or have been accused of copyright infringement of some other company’s proprietary information, you need legal help. Copyright infringement is a serious charge that comes with legal consequences.

For help protecting your products and services, contact Orlando trademark and copyright lawyer B.F. Godfrey from Godfrey Legal. He fully understands this area of law and can help protect your products and services. Call his office at (407) 890-0023 or fill out the online form to schedule a consultation.



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