Franchising Marketing in 2024

A franchise requires a lot of work. Franchisees and franchisors alike need to stay on top of promoting the band. This means engaging in effective marketing trends.

Technology is always changing. So are the ways that humans react to marketing messaging, especially in an ever-changing climate. There’s a lot of uncertainty with the economy and that may change how we buy products.

Want to market your franchise in 2024? Here are some trends you need to know about.

Artificial Intelligence

Artificial intelligence (AI) tools like ChatGPT are reinventing how we do everything. People are using it to write articles, create resumes, write code, draft contracts, and come up with dinner plans. Many franchise owners are using it to create content, but it lacks emotion and authenticity. It’s better to use it for media buying and ads.

Nostalgia Marketing

Many people miss the good old days. We love the marketing that we saw back in the ‘70s, ‘80s, and ‘90s. Franchises do not have to rebrand, but they should look to past marketing, including mascots, logos, and even favorite dishes. This is called nostalgia marketing and it brings about a bit of comfort to those who are anxious about the future. Things may get ugly in 2024 due to the economy and upcoming presidency. We need something that will make us feel good.

Videos

Content on YouTube can be fun to watch, but let’s face it, we have short attention spans. Nobody wants to sit through videos that are 10-20 minutes long unless they are expecting a TV show or movie. That’s why using short-form videos can be a good way to market. These clips are less than a minute long and often feature franchising opportunities. These videos perform well on Instagram Reels, Facebook Reels, and YouTube Shorts. Use them on LinkedIn and TikTok to promote your brand and create awareness with entrepreneurs.

Personal Branding

Personal branding will become more and more important with people looking to buy from other people rather than from companies. That’s why short-form videos are so effective. They focus on the personal branding aspect of the content.

Personal branding allows B2B marketers to share expert advice, offer tips, and create videos. That becomes the face or voice that you’re marketing. More franchise marketers will call upon that face or voice for candidates to get to know and trust. Developing those personalities on social media can be a recipe for success.

Learn More About Franchises

Marketing is different for franchises. Often, not a lot of time and money is spent on marketing, especially for well-known franchises like Taco Bell and McDonald’s. Lesser-known brands will need to be promoted more.

Expanding a franchise is not an easy task. See how an Orlando franchise lawyer B.F. Godfrey from Godfrey Legal can assist you and help you make the right decisions. Fill out the online form or call (407) 890-0023 to schedule a consultation.

Source:

franchisewire.com/2024-franchise-marketing-trends/